Golden Rule Grant Fund

American Mothers is the voice of 85 million mothers in America. Since 1935, we have been the official sponsor of Mother’s Day and the annual Mother of the Year® award. Our programs support moms and their families at home, at work and in the world. Honoring the mission of the organization’s founders, American Mothers is dedicated to improving the lives of mothers and children in the United States and around the world and has established the Golden Rule Grant Fund and the Golden Rule Movement to honor this legacy.

Our History Celebrates the Golden Rule…
The idea of a mothers’ committee began in 1931 when Eleanor Roosevelt announced the formation of a nationwide program for the better observance of Mother’s Day that would help dependent mothers and needy children. Sponsored by JC Penney’s Golden Rule Foundation, the Golden Rule Mother’s Day Committee established a fund to promote a “Golden Rule observance of Mother’s Day.” By 1933, committees were formed in most every state and expressed the philosophy that “the truest tribute that can be paid to a Mother is to share with others the love that she so generously and often sacrificially lavished upon us.” The funds established were distributed to local hospitals, homes for the aged, orphanages, churches and other welfare agencies to be used where needed most.

By 1935, the American Mothers Committee of the Golden Rule Foundation gathered New York City’s elite at the Waldorf Astoria where Sarah Delano Roosevelt, the Committee’s Honorary Chairman, presented Lucy Keen Johnson from Georgia as the first American Mother of the Year®. The recognition of a “great” mother was made to provide an inspiration to the nation, someone who would represent a mother’s unconditional love, inner strength and courage.

Armed with the mission of promoting Mother’s Day and recognizing outstanding mothers, American Mothers has annually selected a remarkable mother from nominees among the 50 states, District of Columbia, and the Commonwealth of Puerto Rico for this important honor. It is an inter-faith, non-political, non-profit organization that continues to recognize the invaluable contribution mothers make to the future success and happiness of children and society. Its purpose is exclusively charitable. The national headquarters is located in Washington D.C.

Today, American Mothers continues to honor this legacy with the Golden Rule Grant Fund and the Golden Rule Movement.


The Golden Rule Movement provides a platform for women who embody the selfless, caring spirit of motherhood, and who are using that maternal energy to make the world a better place.

The Golden Rule Grant provides an avenue where American Mothers can implement its mission and values by supporting other non-profit organizations as they provide services for the common good of mothers and children.

Who Can Apply
Only nonprofit 501(c)(3) organizations who are involved in projects that provide health and human services and civic and community programs that impact mothers and/or children will be considered to receive a Golden Rule Grant.

Official American Mothers State Associations or Chapters may submit an application only if they are providing a service in association with another 501(c)(3) organization. This application will not receive preferential treatment.

For more information on how to apply and to access the application please click here.