Golden Rule Grant Fund


American Mothers is the voice of 85 million mothers in America. Since 1935, we have been the official sponsor of Mother’s Day and the annual Mother of the Year® award. Our programs support moms and their families at home, at work and in the world. Honoring the mission of the organization’s founders, American Mothers is dedicated to improving the lives of mothers and children in the United States and around the world and has established the Golden Rule Grant Fund and the Golden Rule Movement to honor this legacy.

Our History Celebrates the Golden Rule
The idea of a mothers committee began in 1931 when Eleanor Roosevelt announced the formation of a nationwide program for the better observance of Mother’s Day that would help dependent mothers and needy children. Sponsored by JC Penney’s Golden Rule Foundation, the Golden Rule Mother’s Day Committee established a fund to promote a “Golden Rule observance of Mother’s Day.” By 1933, committees were formed in most every state and expressed the philosophy that “the truest tribute that can be paid to a Mother is to share with others the love that she so generously and often sacrificially lavished upon us.” The funds established were distributed to local hospitals, homes for the aged, orphanages, churches and other welfare agencies to be used where needed most. Today, American Mothers continues to honor this legacy with the Golden Rule Movement and the Golden Rule Grant Fund.

The Golden Rule Movement
The Golden Rule Movement encourages moms to do what they do best, teach kindness to others. The Golden Rule Movement creates a more positive and empathetic culture in America by empowering, educating, and inspiring women to lead by example and model kindness and compassion through volunteerism and acts of service in their local communities.  The Golden Rule Movement provides a platform for women who embody the selfless, caring spirit of motherhood, and who are using that maternal energy to make the world a better place.

American Mothers is helping encourage this Movement by providing charitable and communications support for programs which benefit mothers and children through the Golden Rule Grant Fund.

The Golden Rule Grant
The Golden Rule Grant provides an avenue where American Mothers can implement its mission and values by supporting other non-profit organizations as they provide services for the common good of mothers and children.

Who Can Apply
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Only nonprofit 501(c)(3) organizations who are involved in projects that provide health and human services and civic and community programs that impact mothers and/or children will be considered to receive a Golden Rule Grant. Funding requests for capital projects will not be considered. Applicants can only apply on behalf of programs that are sponsored by a 501(c)3 non-profit. The grant does not fund individuals. Organizations that receive grants will be featured in American Mothers social media and our American Mothers e-Newsletter to highlight the efforts of the Golden Rule Movement and moms spreading the message of kindness to others.

Official American Mothers State Associations or Chapters may submit an application only if they are providing a service in association with another 501(c)(3) organization. This application will not receive preferential treatment.

For more information on how to apply and to access the application please click HERE.

Read about recent grant recipients HERE.